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Overview of Digital Marketing Specialization
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Syllabus of Digital Marketing Specialization
Course 1: The Digital Marketing Revolution
– Offered by University of Illinois Urbana-Champaign. The Digital Revolution is dramatically altered the way many products are created, … Enroll for free.
– Offered by University of Illinois Urbana-Champaign. The Digital Revolution is dramatically altered the way many products are created, … Enroll for free.
Course 2: Marketing in a Digital World
– Offered by University of Illinois Urbana-Champaign. This course examines how new digital tools, such as the Internet, smartphones, and 3D … Enroll for free.
Course 3: Digital Marketing Analytics in Theory
– Offered by University of Illinois Urbana-Champaign. Successfully marketing brands today requires a well-balanced blend of art and science. … Enroll for free.
Course 4: Digital Marketing Analytics in Practice
– Offered by University of Illinois Urbana-Champaign. Successfully marketing brands today requires a well-balanced blend of art and science. … Enroll for free.
Course 5: Digital Media and Marketing Principles
– Offered by University of Illinois Urbana-Champaign. The Digital Revolution has led to a titanic shift in the landscape of marketing … Enroll for free.
Course 6: Digital Media and Marketing Strategies
– Offered by University of Illinois Urbana-Champaign. The proliferation of digital technology gives businesses an unprecedented and diverse … Enroll for free.
Course 7: Digital Marketing Capstone
– Offered by University of Illinois Urbana-Champaign. This four-week Capstone of the Digital Marketing Specialization is designed to help you … Enroll for free.
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