
Business Foundations Specialization Course Introduce
Before you can become the next great business leader of tomorrow, you need to learn the core business skills of today. In the Business Foundations Certificate program, you’ll develop basic literacy in marketing, finance, accounting, and operations—skills which you can use to transition to a new career, start or improve your small business, or apply in business school to continue your professional education.
Over five courses, you’ll learn the core business skills needed to enact real change and drive real results. Taught by some of the leading business thinkers in the world, Wharton’s business fundamentals online course will prepare you to address real business challenges with the strategic mind of a seasoned business professional.
In the culminating Capstone Project, you’ll prepare a strategic analysis and proposed solution to a challenge faced by your own company or organization.
Course Content Listing
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
- Introduction to Marketing
- Introduction to Financial Accounting
- Managing Social and Human Capital
- Introduction to Corporate Finance
- Introduction to Operations Management
- Wharton Business Foundations Capstone
What you’ll learn
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
Who Should Enroll?
Wharton’s online Business Foundations Certificate program is for anyone who wants a better understanding of how businesses operate and how leaders operate within them. Specifically, this program is great for:
- Business students
- Small business owners
- Mid-level managers
- Career changers
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